200% search spike, 7 major shows, 3 cities. A data-driven case for the jacket of the season.
Chloé made it obvious but the signal started in Copenhagen. A data-driven case for the maxi dress revival.
The SS26 couture set predicted everything Blazy would do next. Here's what the data says.
Shearling at #1 isn't a coincidence. A historical pattern analysis of outerwear trends and economic anxiety.
After three years of quiet luxury, the data shows decoration is back. Which shows led the shift.
The data agreed before the critics did. Searches for “Dior aesthetic” climbed 140% in the 48 hours after the show — a signal we’d been tracking since Anderson’s appointment was announced in late 2025. The score of 87.4 is the highest individual show score of the season so far, driven by an unusually high runway component of 48 points out of 50. Every look was referenced somewhere within 24 hours of the final bow.
Read full analysis →Following Gucci’s FW26 Milan show. Peak search volume recorded 48hrs post-show.
Across NYFW, LFW, MFW, and PFW. Up from 12 collections in SS26.
YoY increase in search interest for prairie and romantic silhouettes.
Chanel FW26 Paris led search volume for 11 consecutive days post-show.